The Origins of Brewery Igniter

Launching a new microbrewery is expensive and involves a level of risk some investors and entrepreneurs shy away from. Combine that with long waits for a liquor license and equipment installations, and the pressure on new brewers is undeniable. H.G. Fenton Company thought that there ought to be an easier way…

H.G. Fenton saw the intense financial pressure that small and new brewers were facing and developed Brewery Igniter as the solution. A series of turnkey brewing facilities, each Brewery Igniter space features state of the art, fully functional brewing systems and tasting rooms that entrepreneur brewers can use to reduce their upfront capital investment and get their beers on the market and into glasses sooner. Through Brewery Igniter’s lower risk model, passionate brewers are better positioned to follow their dream and contribute to the vibrant craft beer community in San Diego. Brewery Igniter has been proven to be successful for new breweries to launch or established craft beer brands to expand capacity or try new concepts.


Video courtesy of Inside the Craft


You’ve got the vision and skill. We’ve got the resources.

Brewery Igniter isn’t an incubator. It’s a serious facility designed for serious beer artisans with a vision, who know how to brew and have a solid plan to launch a brewery business. Benefits member brewers can enjoy include:

  • All of the equipment and space needed to launch a microbrewery, reducing startup cost and risk and expediting the path to profitability.
  • Short, flexible lease terms
  • The option to pay initial bills by selling product at onsite tasting rooms. In addition to a full brew house, all Brewery Igniter units come with a tasting room, bar, and plenty of space for thirsty customers.
  • Quick-start brewing – as soon as brewers have their ABC license, they can begin crafting
  • The ability to sell products in months, not years. In a traditional startup setting, it would take at least nine months (usually much longer) and $500,000 to lease a space, purchase and install equipment and obtain all licenses before selling a single pint.
  • Brewery Igniter buzz in the community
  • Multiple locations

Three Locations, Seven Breweries

CRAFT by Brewery Igniter – Eppig Brewing, Pariah Brewing Company & JuneShine

Located in the heart of North Park’s craft beer scene at 3052 El Cajon Boulevard, CRAFT by Brewery Igniter is home to three exciting brewers. Capitalizing on the neighborhood’s appeal as a craft beer destination, each suite at CRAFT comes with approximately 2,000 square feet of space, a 10-barrel brew house, tap room, and everything needed to successfully launch a craft brewing business.

Eppig Brewing opened in late 2016 and is a modern take on a historic family brewing tradition that began 150 years earlier. In early 2018, they opened their second location in Point Loma/Shelter Island dubbed their Waterfront Biergarten.

Pariah Brewing Company Opened their doors at CRAFT in early 2017 and is the creation of experienced local brewmaster, Brian Mitchell. Their unique use of hops and ingredients set them apart from others in the craft beer capitol.

JuneShine, the newest CRAFT tenant, opened their doors in June 2018. They’re the first ever hard kombucha bar in San Diego, bringing a unique take on brewing organic hard kombucha onsite and catering to those with a healthy, active lifestyle that also want to enjoy themselves.

Brewery Igniter Carlsbad – Rouleur Brewing Company & Papa Marce’s Cerveceria

To deliver a full-scale brewery experience in North County San Diego, Brewery Igniter Carlsbad opened the third turnkey brewing location in early 2017. Located in the Carlsbad Corporate Center at 5840 El Camino Real Suite 100 and 101, is home to Rouleur Brewing Company and Papa Marce’s Cerveceria. The facility supplies each brewery with a 10-barrel brewing system, six 20-barrel unit tanks, a two-stage glycol chiller, malt mill, cold box, two-stage automatic keg washer, significant cellar capacity, and tasting room with bar and shadow box/drip try for a tap system.

Rouleur Brewing Company was the first microbrewery to set up shop at the Carlsbad location and with their six signature craft brews, continue to bring unique takes on beer favorites. Headed up by engineer-turned-brewmaster, Rawley Macias, Rouleur is a cyclers haven with the spirit of the sport seen throughout the tasting room.

Papa Marce’s Cerveceria joined the Brewery Igniter Carlsbad location in the summer of 2018. Brewing-industry veterans Mark Amador and Grant Heuer came together to create a brewing brand known for delivering a wide-ranging portfolio of craft beers spanning from barrel aged fruited sours and Mexican-style lagers, to hazy and traditional West Coast IPAs.

Brewery Igniter Miramar—Pure Project & Amplified Ale Works

Brewery Igniter’s first two turnkey brewing facilities are home to Pure Project Brewing and Amplified Ale Works, located at 9030 Kenamar Drive, Suites 309 & 308.

Pure Project, Brewery Igniter’s first tenant, opened their doors in January 2016. Now almost three years later, they are still bringing the same passion, creativity and artistry to each craft beer they create. The founders of Pure Project believe every beer should tell a story, just like a world class meal, a perfect cup of coffee or a timeless wine.

Amplified, which still has its original location in Pacific Beach, turned to Brewery Igniter to solve its capacity issue and opened its new tasting room in May 2016. (Although having such high demand for your product that you can’t meet it is a good problem to have, it’s still a problem.) By quickly, safely and cost effectively adding 2,000 barrels of beer per year in capacity, Amplified continues to keep their momentum going.

Coming soon – Brewery Igniter Oceanside

New Brewery Igniter location coming soon to beautiful Oceanside, CA. Please email us for inquiries.

In Craft We Trust

H.G. Fenton Company’s Connection to the Craft

Rooted in the craft beer capital of San Diego, Calif., H.G. Fenton Company has a solid understanding of the brewing industry and the issues facing brewing entrepreneurs. In addition to leasing space to many of San Diego’s most prominent brewers, a number of startup operations have turned to H.G. Fenton for business space. H.G. Fenton is where San Diego business starts, and with our hometown lauded as one of the strongest markets for microbreweries in the country, we’re proud to offer brewers an innovative solution that supports the industry’s continued expansion and growth of San Diego business.

To get on our interest list for future Brewery Igniter locations, please email Jacqueline at